Knowing that this account was a university news source, I wanted to incorporate elements that let the followers know that this is news-related and that it’s linked to the Signal.

Another point was that the design had to be neutral because it would be used as a preset for different types of news.

In the design, above the lead description, a label of the beat was incorporated to let the followers know what the story was related to.

The color palette that was used was the color palette of the Signal, red and black.